Long Play Works

Side A · After dark

Play the long game.

For people who love the work so much it feels like play.

We build software that helps independent businesses find customers and get paid, and helps sports organizers create schedules, with less administrative work.

Play.

The owners we build for love the work so much it feels like play. They give it everything, and it gives something back.

Long.

The long game. The long haul. A good business is built over years, one season at a time.

Works.

Our part. Software that takes the busywork off your plate, so the work stays the fun part.

Four releases, each in its own light.

Every product keeps its own name, colors, terms, privacy notice, customer data, and support. The pink label is how you know who made it.

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Owner-led client businesses

BuiltLong

A website that makes you the obvious choice.

  1. A site that looks like the work behind it
  2. Inquiries that ask what you need to know
  3. Payments that go straight to your business
Visit BuiltLong
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Facility operators

FacilityMix

Every space. Every program. One board.

  1. One calendar: hires, classes and academy sessions on one board
  2. One member: one record whether they lift, swim or play
  3. One wallet: memberships, packs and card payments settle to your own account
Visit FacilityMix
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Sports organizers

The Sports Scheduler

League and tournament schedules you can take with you.

  1. Round-robin, elimination, and practice schedules
  2. Every game in a playable slot, nothing double-booked
  3. Preview free, then unlock a PDF and a CSV that works in Playpass
Visit The Sports Scheduler
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Website operators

HollerFox

We holler before your customers do.

  1. Know first: checks that watch your sites and alert you
  2. Tell customers: status pages and maintenance notes
  3. Fix what broke: errors from your apps, on Plus and Pro
Visit HollerFox

Liner notes.

Better for owners. Easier for customers. Five rules every release follows.

  1. A1

    Save time for what matters.

    Owners shouldn’t have to spend their days on paperwork, late payments, and disconnected tools. The software should handle more of that work.

  2. A2

    Design for both sides.

    We design for both the owner and the customer—teachers and students, photographers and clients. Booking, paying, and staying informed should be simple for everyone.

  3. A3

    Put privacy first.

    We collect only what a product needs, keep it only as long as necessary, and never sell personal information. We don’t put third-party advertising trackers inside our products.

  4. B1

    Make security a feature.

    We limit sensitive information to what each product needs. Payment records contain only the details required for receipts and reconciliation, and private credentials are not exposed publicly.

  5. B2

    Stay ready for what’s next.

    Each product publishes its current capabilities and keeps private accounts and customer data out of public discovery. Every product is built for people and AI agents, with first-class APIs coming soon.

Back catalog

A decade of building and operating.

Long Play Works draws on the experience of building and operating Playpass, which has served thousands of sports organizations for more than a decade.

building durable sports software
10+ years
sports organizations
100K+
in payments processed
$10M+

We know what it takes to build software for the long run.